الهوياتBranding
Meraki
This rebranding assignment transforms Meraki from a local café into a high-fashion brand, shifting its identity toward a more premium and refined space. The visual direction focuses on elegance and simplicity, using minimal compositions, soft textures, and a neutral palette to evoke a sense of luxury. Typography and mark-making are kept clean yet expressive, balancing sophistication with subtle character. The result is a cohesive identity that feels elevated and fashion-forward, while remaining timeless and understated.
- نطاق العملScope
- Rebranding concept, campaign imagery
- السياقContext
- Rebranding assignment
Mockups
The visual language is translated into photography and video through a refined, editorial approach that emphasizes composition, lighting, and mood. Soft shadows, natural light, and carefully framed moments create a sense of quiet luxury with a strong fashion-forward presence. Across imagery, the identity is expressed through minimal yet impactful scenes, where movement, texture, and styling reflect the brand’s elegance, resulting in a cohesive, cinematic, and elevated visual direction.