الهوياتBranding
Machii
This rebranding concept centers on a serene, calming identity inspired by Japanese culture and tea rituals. The visual language uses soft, harmonious colors, flowing lines, and minimal compositions to evoke balance, mindfulness, and quiet refinement. Illustrative elements like clouds and sun motifs reinforce this tranquil atmosphere, while clean, elegant typography keeps the identity modern and cohesive.
- نطاق العملScope
- Rebranding concept, packaging
- السياقContext
- Rebranding concept
Mockups
The packaging mockups bring the serene brand identity into a tangible form, using deep green tones and minimal layouts to reflect calmness and quality. The hand-drawn illustrations play a central role, adding an organic, human touch that aligns with the ritualistic and crafted nature of matcha. Flowing lines, cloud elements, and the sun motif create a sense of movement and tranquility across the packaging, while maintaining a clean and cohesive structure. The result feels refined, intentional, and visually soothing, reinforcing the brand’s calm and mindful essence.