الهوياتBranding

Zanabeel

This branding was developed as part of a hiring assignment for Zanabeel, with the direction focused on creating a soft and distinctive retail identity that felt feminine, handcrafted, and visually warm. Through the use of floral-inspired motifs, a peach-toned palette, and elegant Arabic typography, the branding was shaped to reflect the brand’s delicate and gift-oriented nature while maintaining a polished and cohesive look. The result was an identity that felt inviting, memorable, and aligned with the character of the brand.

نطاق العملScope: Retail branding, tag mockup
السياقContext: Hiring assignment

Velvet flats tied with a satin bow on a peach background

Tag mockup

This direction was then extended across the mockups to show how the branding could be applied in a cohesive and practical way. The tag design carried the same warm palette, elegant typography, and soft visual language established in the branding, helping the identity feel consistent across retail and packaging touchpoints. This helped present the brand not only as a logo, but as a more complete visual system.