الهوياتBranding
Nasayem
The branding balances a playful, musical spirit with a clean and approachable visual language, creating an identity that feels welcoming for children while still refined enough for families. Developed under the supervision of Dema Al-Ghubaiwi at Hekaya Studios, it uses textured elements, musical motifs, and soft yet vibrant colors to bring warmth and energy without feeling overly childish. Across applications, the system maintains this balance, combining expressive shapes and icons with structured layouts to ensure the brand feels lively, inclusive, and thoughtfully designed.
- نطاق العملScope
- Entertainment branding, poster
- الإشرافCredit
- Supervised by Dema Al-Ghubaiwi at Hekaya Studios
Poster mockup
The poster mockup translates the branding into a real-world context, showcasing how the identity engages audiences in public spaces. The composition combines bold color blocking, musical elements, and a child-centered visual to create an inviting and lively atmosphere. It maintains the brand’s balance between playfulness and structure, using expressive visuals while keeping the layout clean and legible, ensuring it resonates with both children and their families.