الفعالياتEvents

Founding Day

Since the branding itself was already established, this stage focused on building moodboards that helped translate it into a clearer direction for the key visuals. By pulling from the brand’s existing cultural cues, tones, imagery, and heritage-inspired elements, the moodboards helped define the atmosphere and overall look before moving into execution, shaping visuals that felt aligned with the governmental identity and the intended creative direction.

نطاق العملScope: Moodboard, key visuals, spatial design

Founding Day key visual for Olaya Towers: a falconer before a mud brick fort under a gold sky, with stamp frames and the Arabic title Yawm Badina — Key visual

Key visual moodboard

Founding Day key visual for Granada Mall: a woman in traditional dress inside a stamp frame among palms and mud brick walls — Key visual

Spatial designs

These booth and activation designs were developed to reflect the cultural richness of Founding Day through a more immersive spatial experience. By drawing on heritage-inspired materials, traditional patterns, and warm earthy tones, the direction helped shape an environment that felt authentic, visually engaging, and aligned with the spirit of the occasion. The spatial elements were treated as part of the event’s storytelling, resulting in booths and activations that felt cohesive and rooted in the overall theme.